If you’re thinking about embarking on a marketing degree, or perhaps approaching graduation, you may be considering the career paths that will be open to you.

A marketing degree will give you a strong foundation in key creative and analytical skills that is perfect for a wide range of roles.

So, if you’re thinking about your marketing future, here are just five career paths that you can consider after you graduate.

1. Marketing Manager

One of the most popular career paths for marketing graduates is the role of a marketing manager. You’ll be responsible for organising the promotion of a companies brand and services, as well as managing their campaigns to help them achieve their business goals.

In order to see success in this role you must be organised and be comfortable leading teams and managing projects. And, according to Glassdoor, a marketing manager in the UK can expect to earn between 37K – £53K a year making this a great option for new graduates.

2. Digital Marketing Specialist

As digital marketing continues to become one of the most powerful strategies that companies can implement when growing a business, the role of a digital marketing specialist is in increasingly high demand.

Whether you choose to work in an in house position, or for an SEO agency such as Maratopia, you’ll need a strong understanding of search engine optimisation, Google Analytics, and keyword tools such as SemRush.

As a digital marketing specialist, you’ll help to craft strategies that help your company or clients climb the search engine rankings.

3. Market Research Analyst

For those interested in analytics, a career as a market research analyst could be the perfect fit. In this role you’ll collect and interpret data on consumer behaviours and industry trends in order to help companies make informed decisions.

If you decide to pursue a career as a market research analyst, then you’ll need strong analytical skills, competence with statistics software, and the ability to communicate effectively.

4. Brand Manager

As a brand manager you’ll be responsible for shaping a company’s image and ensuring it resonates with their target audience. You’ll focus on maintaining a consistent presence for your clients or company across various changeless and ensuring that all campaigns and messaging aligns with the brand’s core values.

In your role you’ll work closely with graphic designers and content writers to ensure that a brand is always utilising cohesive messaging.

5. Public Relations Specialist

One less obvious but just as rewarding career path is that of a public relations specialist. If you have an interest in communications and media relations, then it can be an exciting area of your marketing degree.

As a public relations specialist, you’ll be responsible for managing a company’s reputation and creating clear communications for the public and media. This includes writing press releases, preparing statements, handling inquiries, and performing damage control to a brand’s reputation when any issues arise.

If you’re preparing to graduate, or simply looking for a new career, then platforms such as Indeed can be a great place to find and apply for roles.

Are you currently completing a marketing degree? Share your career plans in the comments below!